ISLAMABAD (Sarzameen News)- Strings, the executive producers of Coke Studio since the last four seasons, have been creating music that has kept audiences around the world hooked. Theyjoined Ali Zafar and Ali Hamza for a rendition of Vital Signs’ ‘Us Rah Par’, making a comeback as singers after 8 long years since their last performance of ‘Titliyaan’ in Season 2.
Strings, an internationally renowned Pakistani pop rock band led by Bilal Maqsood and Faisal Kapadia, started their musical journey in 1988 and became an integral part of both the Pakistani and Indian music industry. Theyperformed hits like SarKiye, Anjane, Duur, Zinda and Titliyaan in Season 1 and 2.
Coke Studio’s rendition of ‘Us Rah Par’ is composed by JafferZaidi who shares, “When we were recording the song, we could tell there was something missing. I wanted Strings to perform on the song and they agreed! I feel like it’s an important contribution because they knew JunaidJamshed and Vital Signs personally and spent time with them. They bring a certain value to the song that I can’t describe. I’m very happy with the song.
The finale Episode 7 will also feature 3 other songsincluding ‘Baanware’ by AimaBaig and ShujaHaider; ‘TeraNaam’ by Sajjad Aliand ‘MaulaTera Noor’ by ShafqatAmanat Ali Khan.
Season 10 continues the philosophy of Coke Studio by creating music that resonates with people, music that is meaningful, soulful and appealing at the same time. This season was special as it paid tributes to 7 legends of the music industry of Pakistan who are no longer with us and through these tributes helped us rediscover our roots helping us take pride in our rich heritage.
The season followed the multiple music directors’ format with nine music directors, including ShaniArshad, Ali Hamza, JafferZaidi, ShujaHaider,Sajjad Ali, Salman Ahmed, Mekaal Hasan, Sahir Ali Baggaand Stringsworking with different genres of music, with Strings acting as the executive producers. The line-up of artists comprised of more than 40 vocalists and 35 musicians in the house band, bringing many celebrated artistsback into the spotlight including AttaullahEsakhelvi, AriebAzhar, HumeraArshad, Sahir Ali Bagga and Salman Ahmed, while showcasing new talent of Pakistan including stars like WaqarEhsin, AimaBaig, FaizaMujahid, Irteassh, Zaw Ali and SanwalEsakhelvi.
Coke Studio has been creating fusion music that has continuously bridged barriers, in tandem with working for progress of music in the country consistently for the past 10 years. There hasn’t been anything bigger than this platform in our country, and music from Coke Studio has become intertwined with ouridentityas Pakistani.
About The Coca-Cola Company: The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, readyto-drink coffees, and juices and juice drinks.
Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.